Let’s be really unfair

Advantage ShortNow lets think about this is being unfair a good or a bad thing?

  1. Someone pushing in front of you that’s unfair
  2. Someone bumping into your car in a car park and driving off – that’s unfair and criminal
  3. The tsunami in Japan – that’s really unfair and very dangerous
  4. The Chernobyl Nuclear disaster – that’s really really unfair and deathly if you’re too close
  5. Getting exactly what you expect – that’s fairish but boring
  6. Someone being better than you that’s not unfair at all

Losing business to your competitor – that’s totally not unfair its because you don’t know how to use unfairness to your own advantage.

 Using your ability to be unfair is;

  • punching above your weight and
  • winning orders you should not win

 

To learn about how much unfair advantage you can create you really do need to talk to Paul the initial chat is free then becomes unfairly expensive so don’t you dare say that’s just not fair it is! and you should not be…

If you want to share with me how unfair you can be or business have been to you then either email me on info@unfairadvantage.org.uk or add a comment to the blog

39 thoughts on “Let’s be really unfair

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